build A
social media identity:

dixie outlet mall

As the agency-of-record for Toronto’s discount destination, Dixie Outlet Mall, AMPR developed a unique and customized social media strategy to elevate their online presence and inspire new and existing customers to visit their outlet.

The Challenge: To create an authentic social media personality and increase awareness for the brand’s seasonal trends and saving opportunities.  

What We Did:

  • Created original photography to highlight retailers, modern styles, and discounted prices

  • Crafted curated and innovative content through regular editorial calendars

  • Engaged in ongoing networking and communication with target consumers, media, and local influencers

  • Collaborated with local tastemakers to create interesting social media content

Results (over 12 months):

  • Generated over 5,000 new Instagram followers

  • Earned over 50,000 post likes and 4,500 comments on Instagram

  • Generated over 13,000 new Facebook page likes

  • Earned over 4,500,000 impressions on Facebook

  • Over 140,000 people engaged with Facebook page

  • Generated over 2,500 posts using #DixieDeals

Canadian media introduction:

Biologique Recherche

World-renowned, luxury French skincare brand, Biologique Recherche, selected AMPR to act as its strategic communications partner in Canada. To re-introduce Biologique Recherche into the Canadian market, AMPR developed a strategic event plan to educate and inspire top-tier editors, freelancers, and bloggers about the brand.

The Challenge: To increase awareness and re-educate beauty media about the brand’s scientific formulations and innovative products.

What We Did:

  • Hosted an exclusive French-inspired breakfast experience for 20+ Toronto-based beauty media with brand President, Dr. Philippe Allouche

  • Managed all media relations including invite list development, invites, and on-site management

  • Led all event logistics, aligning the brand’s boundary-pushing innovations with a creative, thought-provoking venue

  • Managed digital amplification through the creation of an event-specific hashtag #CanadaLovesBR


  • Garnered over 50 social media posts with 150,000 impressions over a 48-hour period

  • Create a lasting brand impressions and new relationships for Biologique Recherche with top-tier media and freelance writers

  • #CanadaLovesBR was attended by notable beauty editors including Lesa Hannah (FASHION Magazine), Victoria DiPlacido (ELLE Canada), Julia McEwen (Canadian Living), Jessica Desjardins ( and Ally Dean (Hello! Canada)

Media Coverage Highlights: