social media identity:
dixie outlet mall
As the agency-of-record for Toronto’s discount destination, Dixie Outlet Mall, AMPR developed a unique and customized social media strategy to elevate their online presence and inspire new and existing customers to visit their outlet.
The Challenge: To create an authentic social media personality and increase awareness for the brand’s seasonal trends and saving opportunities.
What We Did:
Created original photography to highlight retailers, modern styles, and discounted prices
Crafted curated and innovative content through regular editorial calendars
Engaged in ongoing networking and communication with target consumers, media, and local influencers
Collaborated with local tastemakers to create interesting social media content
Results (over 12 months):
Generated over 5,000 new Instagram followers
Earned over 50,000 post likes and 4,500 comments on Instagram
Generated over 13,000 new Facebook page likes
Earned over 4,500,000 impressions on Facebook
Over 140,000 people engaged with Facebook page
Generated over 2,500 posts using #DixieDeals
Canadian media introduction:
World-renowned, luxury French skincare brand, Biologique Recherche, selected AMPR to act as its strategic communications partner in Canada. To re-introduce Biologique Recherche into the Canadian market, AMPR developed a strategic event plan to educate and inspire top-tier editors, freelancers, and bloggers about the brand.
The Challenge: To increase awareness and re-educate beauty media about the brand’s scientific formulations and innovative products.
What We Did:
Hosted an exclusive French-inspired breakfast experience for 20+ Toronto-based beauty media with brand President, Dr. Philippe Allouche
Managed all media relations including invite list development, invites, and on-site management
Led all event logistics, aligning the brand’s boundary-pushing innovations with a creative, thought-provoking venue
Managed digital amplification through the creation of an event-specific hashtag #CanadaLovesBR
Garnered over 50 social media posts with 150,000 impressions over a 48-hour period
Create a lasting brand impressions and new relationships for Biologique Recherche with top-tier media and freelance writers
#CanadaLovesBR was attended by notable beauty editors including Lesa Hannah (FASHION Magazine), Victoria DiPlacido (ELLE Canada), Julia McEwen (Canadian Living), Jessica Desjardins (Beautezine.com) and Ally Dean (Hello! Canada)
Media Coverage Highlights: