build A
social media identity:

dixie outlet mall

As the agency-of-record for Toronto’s discount destination, Dixie Outlet Mall, AMPR developed a unique and customized social media strategy to elevate their online presence and inspire new and existing customers to visit their outlet.

The Challenge: To create an authentic social media personality and increase awareness for the brand’s seasonal trends and saving opportunities.  

What We Did:

  • Created original photography to highlight retailers, modern styles, and discounted prices

  • Crafted curated and innovative content through regular editorial calendars

  • Engaged in ongoing networking and communication with target consumers, media, and local influencers

  • Collaborated with local tastemakers to create interesting social media content

Results (over 12 months):

  • Generated over 5,000 new Instagram followers

  • Earned over 50,000 post likes and 4,500 comments on Instagram

  • Generated over 13,000 new Facebook page likes

  • Earned over 4,500,000 impressions on Facebook

  • Over 140,000 people engaged with Facebook page

  • Generated over 2,500 posts using #DixieDeals


Canadian media introduction:

Biologique Recherche

World-renowned, luxury French skincare brand, Biologique Recherche, selected AMPR to act as its strategic communications partner in Canada. To re-introduce Biologique Recherche into the Canadian market, AMPR developed a strategic event plan to educate and inspire top-tier editors, freelancers, and bloggers about the brand.

The Challenge: To increase awareness and re-educate beauty media about the brand’s scientific formulations and innovative products.

What We Did:

  • Hosted an exclusive French-inspired breakfast experience for 20+ Toronto-based beauty media with brand President, Dr. Philippe Allouche

  • Managed all media relations including invite list development, invites, and on-site management

  • Led all event logistics, aligning the brand’s boundary-pushing innovations with a creative, thought-provoking venue

  • Managed digital amplification through the creation of an event-specific hashtag #CanadaLovesBR

Results:

  • Garnered over 50 social media posts with 150,000 impressions over a 48-hour period

  • Create a lasting brand impressions and new relationships for Biologique Recherche with top-tier media and freelance writers

  • #CanadaLovesBR was attended by notable beauty editors including Lesa Hannah (FASHION Magazine), Victoria DiPlacido (ELLE Canada), Julia McEwen (Canadian Living), Jessica Desjardins (Beautezine.com) and Ally Dean (Hello! Canada)

Media Coverage Highlights: